Direct Mail works. If it didn’t why would so many huge corporations, like Amazon, Facebook, Uber, AirBnB and, more recently, Netflix, use it effectively.
In today's digitalised world, incorporating Direct Mail into your marketing campaigns is essential to ensure your brand is considered trustworthy and to remain at the forefront of your customers’ thoughts. Case studies show that Direct Mail is not just effective, but more effective than solely digital campaigns.
At Print4London.com, we can do so much more than simply print your direct mail campaign - we will manage it from start to finish. This includes creating the artwork, managing your customer database, creating personalised content to make it relevant to your audience and posting your mail directly to your customers. Lastly, we can track and analyse your direct mail campaign's performance and even set you up so that you can keep track of it yourself.
Direct marketing does not have to mean spamming your potential and existing customers with unwanted, boring and irrelevant post. Done well, a direct marketing campaign can help you improve customer engagement, and ultimately, lead to higher sales.
We have many years of experience in direct mail marketing and have successfully created and produced campaigns for (amongst others) charities, banks, market research companies and universities. Talk to our design and marketing team who will be happy to tailor a bespoke direct marketing campaign for you too!
The short answer is: yes.
While creating a standard email newsletter is easy to do, Direct Mail allows you to be much more creative and create something tangible that will stick around with you audience for much longer than email. Various studies have shown that Direct Mail is effective - in fact, there many are studies that found that Direct Mail is more effective than digital campaigns or advertising alone.
According to the Direct Marketing Association (DMA), a stand-alone direct mail campaign without any other digital touchpoints can achieve a response rate of up to 4.4%. This figure may seem low, but for email-only marketing campaigns, the response rate is just 0.12%. Just using these ball park figures means that direct mail is nearly 37 times more effect than email!
However, in our opinion, an ideal marketing campaign would integrate both print and digital channels providing highly personalised content to your audience. Afterall, who enjoys receiving junk mail? At Print4London.com, we can tailor your documents to each individual recipient using our multi-channel marketing software.
GDPR requires explicit consent from a potential customer before you can market to them. But Direct Mail is not affected by GDPR, leaving you with a whole channel that you can use to drive your campaigns.
We are an approved provider of MailMark with the Royal Mail and have contracts with downstream access companies. This means we can offer the best possible discounts on volume posting – and we can print stamps too!
There’s so much to talk about when planning your direct mail or multi-channel campaigns, so why not give us a call on 0800 917 6377 and let us help you through the process.